In a recent report Apple claimed to have achieved a milestone with 25 percent over the year growth in the number of its active devices, crossing the mark of one billion. The numbers are shared beside the details about Apple’s record earning in Q1 2016. As per Apple’s claims, it has generated $75.9 billion revenue in the first quarter, earning a profit of $18 billion.
Apple’s one billion active devices include its iPhone, iPad, iPod touch, Apple Watch, Apple TV and Mac. The devices are tracked on the bases of their engagement with Apple services in last 90 days. In short, one billion Apple devices have been actively using Apple’s services like Apple Store and iTunes in last 90 days.
Back in Q1 2015 Apple announced that the number of its sold out iOS devices has crossed the one billion mark. And now after a year it has retained one billion active devices which is nothing shorter than a milestone for the company. With these details Apple CFO climes that the company has attained over 25 percent growth in active installed base over the year.
According to the CFO Luca Maestri, Apple’s services business is growing at a fast rate as it managed to engage one billion devices to its services. And this was only possible with the phenomenal performance of its popular apps.
However, despite this remarkable growth as admitted by the CFO, Apple’s services business is not valued at the same place against its other noted businesses. Apple has done some good efforts taking its services along with its new devices. The company has already expended its services which are now paying back in profit. The appreciating figures about the growth in services business suggest further expansion in Apple services with new concepts on the upcoming devices.