Apple historically dominated everybody with its iPod, iPhone and iPad and many new product breakthroughs. However, with the Tim Cook took over as CEO in 2011, Apple was being saw as an iterator rather than an innovator. While Samsung, the Korean company with 3 CEOs recently overtook Apple by revenue and is proved as its main competitor.
It was the Samsung which captured the market with its Galaxy Gear and Smart TV While the rumors were in circulation about the arrival of Apple’s iWatch and the iTV. Although Samsung’s innovation strategy in many of its products is not proved working.
The hand and eye gestures in the Galaxy S4 actually slow the phone down and also the critics’ reviews of the Galaxy Gear smart-watch have not been great. By contrast, the fingerprint sensor unique to the iPhone 5s has been well-received. The iPhone 5s is also the first smartphone with a 64-bit processor, the A7, which is manufactured by Samsung.
It is surprising that Samsung has three CEOs. In post since June 2012, Dr. Oh-Hyun Kwon is Vice Chairman & CEO. Then in March 2013, Samsung also promoted two of its presidents to CEO.
While in Apple Inc. Cook was taken as a very competent, who was also admired by Jobs himself. He has also done some good things, like improving internal collaboration and corporate governance. Burberry CEO Angela Ahrendtsis is also going to joins Apple next year, as SVP Retail & Online Stores.
Although currently Samsung’s leadership shows more momentum, as they are executing at speed, picking up customers, gaining market share and widening product range but still big challenges exists.
The Apple brand and logo are currently more recognized around the Western world. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world.
Samsung smartphones are broadly comparable with competitors like HTC, Sony, LG and now Nokia, but still it has become so dominant. Samsung spends a bigger share of its annual revenue on advertising and promotion than any other.
Apple have 1,000,000 apps available to download in the App Store which makes it a powerful platform that is seamless across multiple devices. Samsung on the other hand is highly reliant on Google’s Android mobile operating system for smartphones and tablets, and on Microsoft for Windows PCs.
Customers of Apple have a much more restricted choice when it comes to variations of new devices. By contrast, Samsung makes a much wider range of devices in all shapes and sizes, at a range of price points.