Blackberry has announced on Friday to acquire the virtual identity provider ‘Movirtu’ in an attempt to convince the hot and innovative cell phone market that it is still relevant.
Blackberry sees the deal as an attempt to provide employees with company and personal phone numbers on one place. This service will be integrated with Blackberry Enterprise Service (BES) that will allow firms to apply corporate IT policies to just business number without effecting personal numbers.
It hopes to boost its device management offerings in bring-your-own device (BYOD) and corporate owned personally enabled (COPE) environments.
The London-based ‘Movirtu’s Virtual SIM platform provides ‘virtual identity solutions’ for mobile operators, allowing multiple phone numbers to work on a single device it means the personal and corporate tariffs can be billed separately. It’s aimed to fill the need of more than one mobile at a time; the user of new blackberry can thus switch between business and personal numbers without carrying multiple devices or SIM cards, allowing for separate charges to be billed to the company and the employee.
BlackBerry plans to offer these Virtual SIM capabilities through mobile operators. Companies that have the BlackBerry Enterprise Service platform will be able to apply IT policies to business numbers without impacting the usability of the device for personal use.
Blackberry officials said that the acquisition of Movirtu would be complementing with the company’s core strategy to provide additional value added services, it will also leverage the key assets of the company.
BlackBerry returned to profit in its first quarter of 2014-15. Statistics says that it has been making a profit of £12.5 million for the three months ending May 31st. its shares were up four per cent at $11.72 as of midday Thursday. At the time it was one of the most heavily traded issues on the Toronto Stock Exchange.