Samsung Galaxy S6 and Galaxy S6 Edge got a lot of attention and both models deserved it. The Samsung Galaxy S6 specs and the dual curves of Galaxy S6 Edge bring both devices to the top of smartphone competition. But will they both will break the records of sales? And will Samsung retain its profit share in the market with these devices is a separate story.
We saw a very good marketing campaign for the Galaxy S6 and Galaxy S6 Edge, Samsung gave some new slogans to the market and also stated that both devices will be the re-born of the Galaxy S series. It is true when we compare the Samsung Galaxy S6 specs with its predecessors and initially we got some exciting news about the supply and demand as well. Samsung opened a new factory for additional demands for the display of the Galaxy S6 Edge and it was looking that Samsung will achieve its goals successfully.
But this is not the case, according to analysts Samsung’s latest flagship devices did not perform extra ordinary and Samsung only managed to ship 10 million units in 25 days as compared to 10 million units of Galaxy S4 shipped in 27 days. That’s definitely not a good sign that the S6 an Galaxy S6 Edge”>S6 Edge both managed to reach 10 million milestone in 25 days which was almost same as alone achieved by the S4. Samsung has set target to sell some 70 million units in this year according to the reports and this means Samsung wants to sell more units of Galaxy S6 and S6 Edge in a month than Sony and HTC sell in whole year.
In the saturated market of Android smartphones, not only some major competitors like HTC, Sony and LG are there to give tough time to Samsung, Chinese companies like Xiaomi are also disturbing the sale of Galaxy devices especially in the mass crowded countries like China and India with their in-expensive but high end devices. On the other hand Samsung is also planning to launch Galaxy Note 5 a little earlier to capture the phablet market before the iPhone 6s Plus releases.
Summing all this up, despite cool devices in the portfolio and much improved marketing campaign, Samsung needs to go out of the box to hit the market. It seems that Samsung needs to ‘learn more’ from its competitor Apple, who managed to sell out some 10 million units of the Apple Watch on first day of pre-orders after running a heavy marketing campaign.