Samsung’s new flagship devices Galaxy S7 and Galaxy S7 edge were reported a few days back to release in Korea without Samsung branding on their front. Thought it seemed to be quite odd at that time, but now fresh images of Galaxy S7 and Galaxy S7 edge from Chinese authority TENAA show both devices without company’s logo on front. Though Samsung is also going to sell the devices in Japanese market without branding on front but it has been quite unexpected for markets like Korean and Chinese.
The Samsung move seems interesting but it has not said its words to clarify the reason behind removing the logo from front face of the devices in certain regions. In Japan this was linked with Samsung’s decision to remove its name from all of the devices, replacing it with ‘Galaxy.’ But unlike the Galaxy S7 and Galaxy S7 edge in Japan the logo is apparently present on the back side of the devices.
Apparently the move seems to be a deliberate attempt by Samsung to make its newly introduced Galaxy S7 and Galaxy S7 edge more refined for certain markets. As it was suggested in recent market statistics, customers in many Asian markets do not want the logo on the devices. Despite such reports the vendors are quite unlikely to drop their branding on the key devices.
You can observe the missing Samsung logo in the picture of the Galaxy S7 and Galaxy S7 edge published on company’s Korean website. The renders of Galaxy S7 and Galaxy S7 edge also don’t carry the logo on front however it is quite visible on rear face. It is however quite usual that for many of the users’ company’s logo on the face of the devices doesn’t matter at all. However, it will still be interesting to know the official logic that Samsung holds behind the move.