For the internet users worldwide, nothing is more annoying than the symbol “Loading.” On September 10 many of the renowned sites will have this symbol and the “spinning wheel of death” will be seen everywhere on the internet. This is to mark the Internet Slowdown Day by several non-profit companies and the so-called Net activist against the new net neutrality rules of the United States Federal Communications Commission (FCC).
Top websites including Reedit, Foursquare, Vimeo, WordPress, and Boing Boing will take part in the online event where they will display emblem, widget, banner and many other symbolic expression of slow internet. While the symbols of slow internet will be spread everywhere but the actual speed of the net will remain unchanged as the campaign aims just a symbolic demonstration of the apposition of law and bring more and more lawmaker against the new neutrality rules.
The principle of Net neutrality is based on the concept that the Internet service providers and governments around the world should treat all Internet traffic the same and the traffic based on individual user shouldn’t block or slow down.
This situation begun as the Net activist in USA were not happy with the proposal of FCC chairman according to which the new rules allows broadband providers to offer “paid prioritization” services to companies which can pay for faster access to end users. This would allow some companies to get its packets of streaming video through congested networks faster than other services.
Fight for the Future campaign call this act as “discrimination against online content and applications” where major broadband providers will be allowed to left slow lanes for general users and capture the fast lanes for wealthy corporations, willing to pay fees.
FCC had so far received over one million comments regarding the issue. Battle for the Net also encourages individuals who want to pay their contribution to change their Twitter profile pictures to the revolving wheel on the day.