Microsoft, after acquiring Nokia’s mobile phone manufacturing department, had set its target against the key players in the market. But after a considerable struggle and implying various strategies it is yet far away from the key venders like Apple and Samsung.
Recently several reviews and analysis pointed out towards the weaknesses of Microsoft that preventing it getting on the desired spot and some of these are now admitted by the CEO Satya Nadella himself.
Nadella with its fresh statement expressed that being the CEO he is aware of the weaknesses being pointed out. He admitted during its comments that the company needs to work more on its flagships and promised improvements in coming times in this regard. Following this Microsoft is expected to include some powerful devices in its list.
The key compotators including Apple and Samsung are too much concerned on their flagships which keep them on top list over the year until another one come to replace. Microsoft has been focused on the Lumia since the start of its smartphone business. Though Lumia devices initially did well for Microsoft but it lacks the consistency in flagships demanded by the market.
Many analysts think the inability of Microsoft to attract developers to its environment is the key weakness. Google has earned a lot with its open source operating environment and other facilitations for the developers.
This was also followed by Apple which after its close environment initially started moving to more open space after involving developers. Though Microsoft doesn’t posses any hard line but it is yet to take certain steps inviting the developers into its circle.
Microsoft has expended its scope of devices from the low end to the higher but this don’t seems doing enough. Current movies came after several blow backs to Microsoft Windows devices in the tough competition. It is a matter of time that if Microsoft can bring anything big or we will see the same again.