The first Lumia device with the Microsoft Name is launching on next Tuesday November 11 2014. A new teaser was posted on the company’s site with #MoreLumia hashtag, showing an orange framed cell phone and the front camera on its top. This will be the first Lumia device without Nokia name on it as well.
Earlier Microsoft announced it will not use Nokia name on its Windows Phone enabled Lumia smart phones. Following comments were shared with the teaser on the Nokia blog.
Microsoft is delivering the power of everyday mobile technology to everyone.
Come back on November 11, to find out more!
Microsoft bought Nokia’s phone business in the beginning of this year for some $7.2 billion with some conditions at both ends. Couple of weeks ago when Microsoft announced officially that it will not use Nokia name on its new Lumia phones, it was seen as an end to Nokia phones and Microsoft had to make clarifications on this topic calling the process ‘natural progression’.
Both Microsoft and Nokia are way behind in the competition of smartphones. Nokia which was a trend setter in the mobile market is now sitting in back benches and similarly Microsoft who launched the first GUI based Operating system is struggling with its Windows phone OS for smartphones. According to sources Android has 85% market of smartphones as compared to 2.5% of Windows phones.
Microsoft is planning to use Nokia name on low cost cell phones still and using its name only on Lumia devices for now. This initiative has a background of struggling and will tell the future of both Microsoft and Nokia in the smartphone market. Till now Lumia devices have either their share in the European market or the new emerging markets but still they are failed to gain the momentum.
Nokia on the other hand has been criticized a lot on its failed strategy to fill the gap of smartphones demand which was later filled by Samsung and other Android based devices. Critics also wondered on why Nokia did not move to Android and brought Android enabled devices in the first stage. As per sources, Nokia is now thinking of launching an Android based smartphone when it has no right to use Nokia name on its cellphones for next 10 years!