The rumors proved false as Apple Inc. took a considerable step naming its smartwatch and mobile payment system as Apple Watch and Apple Pay instead of “iWatch” and “iPay” or “iWallet” respectively. It is first time since the iMac computer launched in 1998, that the company has switched from its “i” moniker.
Launching its iPhone 6 and iPhone 6 plus, On Tuesday the Apple CEO Tim Cook introduced company’s first wearable, Apple Watch and mobile payment system, Apple pay. The current CEO of Apple Tim Cook on the day of launching called the “Apple Watch,” a “breakthrough” product that works as a health and fitness device, a walkie-talkie, a notification device and much more. He also introduced Apple Pay, the mobile payment system that allows users to buy items with their iPhones.
With the mainstream products exempting the “i” moniker the company is doing efforts to start a new era after Steve Jobs, who died from pancreatic cancer in October 2011. Under Cook the Apple watch was the first attempt to expand Apple’s footprint into markets beyond the iPhone, iPad, and other products introduced with Jobs at the helm. Cook named Apple Watch, “the next chapter in Apple’s history,” lining up with “Macintosh” being the best computers, “iPad” the best tablets, and “iPhone” the best phones in the world.
This diversion although exists but still some things at Apple remain same. The famous phrase of Jobs echoed on the day as Cook lauded on the floor of Flint center “One more thing” before introducing the Apple Watch.
The majority of Apple’s popular devices and services today use the “I” moniker, including iPad, iTunes, and iCloud except MacBook laptops, Apple TV and some services, It comes from the early days of World Wide Web although it’s mostly understood for “me,” but actually it started out as “i” for “Internet.”