The latest Samsung Galaxy S6 and Galaxy S6 Edge are the stars of MWC 2015 and have got a huge attention as compared to the other flagship devices like the HTC One M9 and Microsoft Lumia 640 and 640 XL. In fact they got more attention than their predecessors as well including the Galaxy S5 and credit goes to the marketing strategy of Samsung. The metallic body with glass makes the Galaxy S6 and Galaxy S6 edge the emerging hero in the Samsung Galaxy series with dual curves. But the special attention is not the end. Some analysis are suggesting Samsung is going to sell more than 20 million phones in the next year and it has received pre-order of almost 20 million phones out of which 15 million are Samsung Galaxy S6 and 5 million are Galaxy S6 Edge.
The report from Korea Times quoted “Top Executive at leading mobile carrier” and claimed that Samsung got 20 million pre-orders for the latest Galaxy series phones. This will not only set a new record but also set a completely new impression of Samsung as well and will help Samsung retain its top position in the smartphone markets. Earlier the chief of Samsung Mobile Division .K. Shin also claimed that the pre-orders for the new Galaxy S6 and S6 Edge are really huge and much better than the last year’s Galaxy S5.
Apple after launching the bigger iPhone 6 and iPhone 6 Plus got a huge share of smartphones markets despite coming at the last quarter of 2014 and sold almost 75 million iPhone 6 and iPhone 6 Plus sets in the last quarter of 2014 alone.
We are not sure yet, if this is only a marketing strategy or Samsung is gaining the momentum again!