To keep it simple, SEO (Search Engine Optimization) means optimizing your website in such away that it increases your site’s appearance in web visitors’ search results on search engines, normally Bing and Google. In general meaning more traffic to your site.
While proper SEO can involve complex site restructuring by an SEO Agency or an SEO engineer that specializes in this field, there are some handy tricks to keep in mind to raise your site’s search engine ranking.
A modest effort is required to make that happen, and a fresh approach to how you present and publish content on your site.
1. Measuring where your site stands
If you have long term goal for your site, make sure you use the important tools to measure your site’s performance and keep checking where your site stands in the competition. You already have configured Google Webmaster tools or the Google Search Console, you are using Google Analytics to measure your performance but these two tools are not enough. You need to dig into more details to see what is really happening at your site.
One handy tool which I recently started using is KYA i.e. Know Your Audience. KYA is very effective tool which gives you insights about your audience. You can get details about your articles and compare very easily which of your articles are performing better as compared to others. Remember, one of the most important factors for Google to rank is how much your audience is engaging with your content and KYA with its very effective Dashboards and charts lets you understand your audience in a better way.
2. Keywords matter a lot
In order for your site to be more search engine optimized, you must be thoughtful in the use of keywords in all of the dimensions of your site: titles, content, URL structuring and image captions. Always think of how someone is going to search for something on your site.
In this aspect the title and header of an article or any other piece of content are the most important.
NOTE: Be strategic in your use of keywords, as large amount of keywords in your site get you labeled as a spammer. Search engine crawlers are programmed to neglect sites guilty of “keyword-spamming”.
3. Linking between content of your site
The most basic and easiest way to boost your site’s search engine rating is to integrate the internal links into your site. You should make it standard to link back to your archives frequently when creating new content. For example if you have written a tutorial on a topic which requires knowledge in another subtopic, link that subtopic into the article and use relevant words to link to a page. It is more likely that page is that page is to appear in search results when users inquire with those terms.
As with all other SEO approaches, be sure your play it safe. Excessive linking is also a negative you should avoid choose wisely when integrating content in between.
4. Make URLS search friendly
Make your URLs more search-engine-friendly by naming them with clear keywords.For instance, it’s easy to understand what ‘www.mobilesiri.com/android/new-features-in-android-6.0’ would contain. It’s less easy to understand if the conventional and complex way of the business is used, for example ‘www.mobilesiri.com/11789/s201.htm’. A dynamic URL makes no difference, although it contains relevant words: ‘www.mobilesiri.com/search/?s=”iOS”’.
5. Avoid Flash-based content
Flash-based content is attractive, but it makes no difference for your SEO. The problem with Frames, Flash and AJAX is that you cannot use link them to a page. Abandon using Frames completely and use Flash and AJAX rarely.
If it a necessity to have Flash-based content or a big image on your main page, place text and navigation links below the fold.
6. Clear description of images
Crawlers generate results only on the basis of text, not text in your images — which is why you need to make the words with your images as relevant as possible. The text associated to your images is improtant for SEO: adding descriptions to all your images and being relevant and to the point with the text in immediate physical proximity to your images.
7. Adding a sitemap of your site
Sitemap is basically a page consisting of a structured listing of all the pages present on your site and it simply makes it easier for the crawlers to index different pages of your site. The less clicks it takes to get on a page on your website, the better.
8. Be creative with the content
Your content needs to be fresh and realistic — regular update of content is crucial for attracting more traffic to your website. Sites which attract more traffic update their content regularly and provide specific description of the product, topic or field.
A nice way to update content very often is to integrate a blog. An executive blog is an excellent way to reach out to your clients, create more opportunities for internal and external linking, while giving your site a more outreach.
9. Advertise on Social media
A blog is just one aspect of social media distribution but it can play an important in getting more traffic to your website. You should be advertising links to fresh content on your site across multiple social networking platforms such as LinkedIn, Facebook, Twitter, etc.
The best way to do so is to create a presence over these social media platforms, a page on Facebook and an account on Twitter and LinkedIn to be specific. The more followers you have on these platforms, the more traffic you attract to your site.
10. Create Link with others
Devoloping links with other sites is a convenient strategy to direct more traffic towards your site.
Personally contact the admins or owner of quality and respected sites to ask if they’ll include a link to your site on theirs and in return share their sites’ links to make a deal, a win-win scenario!
However, be very careful and selective when approaching and selecting a partner website, the other sites bad SEO habits will also then effect your site. Enjoy!